What is Digital Marketing?

What is Digital Marketing?

The advancement in technology opened the doors for humans in all sectors, whether it is banking, medicine, education, or marketing. Many marketers make use of modern digital platforms and social media platforms like YouTube, Facebook, Instagram, Pinterest, LinkedIn, etc., to improve their performance of marketing for their products, services, and the content that they provide. This process is known as Digital Marketing.

To support Digital Marketers and provide additional features to their user Google’s Chrome browser started Extension technology. These are available in Chrome’s Web store.

What are Chrome Extensions?


Chrome Extension
Image CC: ClickUp

A Chrome Extension is a software package that will provide user-customizable options. Most of the browser applications provide this facility so these are mainly called Browser Extensions. Internet Explorer was the first one to provide this facility in 1999.

How to activate Chrome Extensions? 

1. To use the extensions, first, in your browser click the three dots on your browser’s right side. After clicking it search for “Extensions” then click it, and a new tab will open.

2. In this new window, you will see the “Developer Mode” You have to activate this to use extensions.

3. After activating it go to Chrome’s web store (simply click here), search the extensions for your need, and then after selecting it, click “Add to Chrome”.

4. You are ready to go.

In this article, we will see the top 15 Chrome Extensions that will help Digital Marketers and content creators to increase their traffic to get better results.

1. Ubersuggest:

Image CC: Authority Hacket

The content writers and bloggers when doing research for keywords with their related needs will make utilization of these stats whether their niche has good search numbers or not, for better traffic which keywords are good, for a particular country what is CPC, etc., for this need Ubersuggest is the perfect tool to use.

2. Grammarly:
Grammarly

For content writers and bloggers whose target is English audience the Grammarly Extension is a must tool to use. Grammarly provides the feature of writing error-free articles, with improvement in punctuation and the use of authentic words which will maintain the interest of the audience in their article. Also, it provides some additional features like changing the tone of the article so that you can preserve the main intent of your content and represent it to the audience in a better way. This one is a highly recommended tool.

3. Similar Web:
Similar Web

When surfing the net you might have thought that how much traffic this site is having means how many users are surfing and reading this page. For this need, Similar Web is a suggested extension.

4. Similar Sites:
Similar Sites
Image CC: Process Street

In any market or any field, there will be competition for all niches, to get ideas about who our competitors are and what their traffic is and many information Similar Sites are recommended tools for online marketers.  

5. Adblock:
AdBlock
Image CC: GetAdBlock

In viewing a web page you will see many ads which may interrupt you a little bit in your research. To get rid of the ads to some extent this is good to use.

6. Buzz Sumo:
Buzz Sumo
Image CC: Share Tool

For beginners in content writing, internet marketing, and digital marketing who are not familiar with content ideas and research about the content this extension is highly recommended. This will provide insights, tips about content research, and more.

7. Hunter:
Hunter
Image CC: Woodpecker

In this new age, a tool for communicating with others is Electronic mail. To communicate with the admin of any website you need an email id. The Hunter tool will collect the mail IDs from anywhere so that we can start our cold mailing or affiliate program.

8. Bitly:
Bitly

To shorten the URL length “Bitly” is an extension that helps to shorten the URL length, customize, and copy.

9. Check My Links:
Check My Links
Image CC: Blogwings

On all the web pages there will be links of many types like active links and broken links.

For identification of broken links Check My Links tool is recommended.

10. Tag Assistant:
Tag Assistant
Image CC: ShoutMeLoud

One of the ways to categorize our article is to use Google tags or simple tags. Tag Assistant extension will assist marketers according to the niche.

11. Social Blade:
Social Blade
Image CC: Softpedia

If you or any content writers embed videos on their page check what are the tags that are attached to them and some stats information related to that video. The Social Blade extension tool will fulfill our requirements.

12. Canva:
Canva

For image editing, poster creation, logo making, and template making the best tool is Canva. Many marketers and influencers make use of this tool to visualize their creativity and incorporate it into their work.

13. SEOQuake:
SEOQuake
Image CC:X

For beginners who are not familiar with SEO, they can watch the websites that will have more than 1000 visitors daily. They should watch closely some quality-checking parameters like the number of words in the article, any image added with alt attribute is not, meta tags, and more. To get data related to SEO of any site SEOQuake is a good tool to start which will provide SEO metrics of any webpage.

14. Evernote:
Evernote

Taking notes of any content is a normal thing to do for a human. Instead of using pen and paper, you can make use of digital tools like Evernote, which will help to take notes for any type of internet content.

15. Moz Toolbar:
Mozbar

If you are looking for an all-in-one SEO tool for digital marketing, or internet marketing this tool is for you all. Moz Toolbar is a free Chrome extension that shows link metrics for the pages and domains as we search, displaying the domain authority, page authority, and number of backlinks for the site.

All the above extensions are free to use. However, for professional-level work, some come with paid versions which will have more options than the free version it is for you to decide which one you choose.

If you are using or know any other good extensions feel free to comment and help others.